Alliance for Community Development, Oakland, CA
Building a Values Based Economy
Client: The Alliance of Community Development is a 30-year-old non-profit dedicated to supporting diverse entrepreneurs including veterans, people of color, women, and immigrants throughout the Bay Area.
Challenge: The Alliance had entirely revamped their program offerings. Instead of focusing on training, as many non-profits were already doing, their plan was to connect entrepreneurs to the existing array of business resources. The new model was like a dating service for entrepreneurs and the non-profits that love them! They were ready to rebrand with a new logo and website. In addition, they requested an array of graphics to visually convey their unique support for the entrepreneurial ecosystem.
Approach: I collaborated with their CEO to create a new logo as well as a new website simultaneously. In the following years, we designed multiple graphics for conferences and their website. If additional copy was needed on short notice, I wrote copy to match the CEO’s tone and voice.
Results: The branding changes revitalized the 30-year-old organization and helped them expand their audience of diverse local entrepreneurs. Their annual conference attracted hundreds to a day full of speakers and brainstorming sessions.
Team: Nayeli Maxson Velazquez, (CEO of the Alliance), Barbara McDonald, (logo designer), Lisa Thompson, (graphic designer), Tod Abbott (graphic designer), and me.
New Logo Design Collaboration
Project-Managed Development of Sophisticated Graphic Designs