Alliance for Community Development, Oakland, CA
Building a Values Based Economy
Client: The Alliance of Community Development is a 30 year old non-profit dedicated to supporting diverse entrepreneurs including veterans, people of color, women, and immigrants throughout the Bay Area.
Challenge: The Alliance had entirely revamped their program offerings. Instead of focusing on training as many non-profits were already doing, their plan was to connect entrepreneurs to the existing array of resources. The new model was like a dating service for entrepreneurs and the non-profits that love them! They were ready to rebrand with new logo and website. In addition, they requested an array of graphics to visually convey their unique support for the entrepreneurial ecosystem.
Approach: I collaborated with their CEO to create a new logo as well as a new website simultaneously. In the following years, we designed multiple graphics for conferences and their website. If additional copy was needed on short notice, I wrote copy to match her tone and voice.
Results: The branding changes revitalized the 30-year-old organization helping them expand their audience of diverse local entrepreneurs. Their annual conference attracted hundreds to day of speakers and brainstorming sessions.
Team: Nayeli Maxson Velazquez, CEO, Barbara McDonald, Logo Designer, Lisa Thompson, graphic designer, Tod Abbott, graphic designer, and me.
New Logo Design Collaboration
Project Managed Sophisticated Graphic Designs