Hanson Lab, Camarillo, CA

Making Your Lab Work

Client: Hanson Labs is the #1 one casework and lab hoods manufacturer for biotech, pharmaceutical, and aerospace industries on the West Coast. They build the specialized furniture used in science labs.

Challenge: The Hanson sales team was not using the extremely dated Hanson Lab website. Additionally, sales had plateaued. The company was not receiving the recognition they deserved as the #1 tech casework manufacturer on the West Coast.

Approach: We created an entirely new WordPress site, including new lab product pages and lab project photos. I led the UX Design and Content Development for the homepage. I optimized the pages for Search Engine Optimization and added internal links to the product pages.

Results: Hanson Labs experienced 100% growth in 2019 thanks to their new website, Search Engine Marketing implementation, and other marketing improvements.

Team: Sandy Barger, (CMO from Chief Outsiders), and Michael Reagan, (interim Marketing Manager), and me.

Marketing Assets:
New Website, Hansonlab.com
Homepage UX Design and Content Strategy and Development
Installed Yoast, SEO, and Internal Links
Email Newsletter Design and Implementation