Hanson Lab, Camarillo, CA
Making Your Lab Work
Client: Hanson Labs is the #1 one casework and lab hoods manufacturer for biotech, pharmaceutical, and aerospace on the West Coast. They build the specialized furniture used in science labs.
Challenge: The Hanson sales team was not using the extremely dated Hanson Lab website. Additionally, sales had plateaued. The company was not receiving the recognition they deserved as the #1 tech casework manufacturer on the West Coast.
Approach: We created an entirely new WordPress site including new lab product pages and lab project photos. I lead the UX Design and Content Development for the homepage. I optimized the pages for Search Engine Optimization and added internal links to the product pages.
Results: Hanson Labs experienced 100% growth in 2019 thanks to their new website, Search Engine Marketing implementation and other marketing improvements.
Team: Sandy Barger, CMO from Chief Outsiders, and Michael Reagan, interim Marketing Manager and myself.
New Website, Hansonlab.com
Homepage UX Design and Content Strategy and Development
Installed Yoast, SEO, Internal Links
Email Newsletter Design and Implementation