510-502-4963 linkedin Albany, CA
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Hanson Lab, Camarillo, CA

Making Your Lab Work

 

Client: Hanson Labs is the #1 one casework and lab hoods manufacturer for biotech, pharmaceutical, and aerospace on the West Coast. They build the specialized furniture used in science labs.

Challenge: The Hanson sales team was not using the extremely dated Hanson Lab website. Additionally, sales had plateaued. The company was not receiving the recognition they deserved as the #1 tech casework manufacturer on the West Coast.

Approach: We created an entirely new WordPress site including new lab product pages and lab project photos. I lead the UX Design and Content Development for the homepage. I optimized the pages for Search Engine Optimization and added internal links to the product pages.

Results: Hanson Labs experienced 100% growth in 2019 thanks to their new website, Search Engine Marketing implementation and other marketing improvements.

 

 

Team: Sandy Barger, CMO from Chief Outsiders, and Michael Reagan, interim Marketing Manager and myself.

Marketing Assets:
New Website, Hansonlab.com
Homepage UX Design and Content Strategy and Development
Installed Yoast, SEO, Internal Links
Email Newsletter Design and Implementation